Launch List: The Best New Beauty Products Launching in March

Being Frenshe Palo Santo Sage Eau de Parfum ($30)

Formulated with MoodScience Scent technology to help the wearer feel present and grounded, this new fragrance—a new format for the brand—smells like woody palo santo, fresh eucalyptus bark and rosewood. 

“We listen to our community at events and on our socials, and you wouldn’t believe how many people have been saying, ‘I love the existing products, but I really want this as a perfume,'” says founder Ashley Tisdale. “I’ve received tons of compliments while I’ve been wearing the lab sample, but I couldn’t talk about it. That was challenging because when I love something, I want to share it with people. So…now you know! I’m really proud that it is a clean formula, like all of Being Frenshe, and it’s made with upcycled cedarwood and essential oils to help you feel grounded. I spray it on my wrists in the morning and it wears beautifully throughout the day.”  

BUY NOW – $30

Nutrafol Clear Skin Neutraceutical ($88)

A daily, vegan supplement for women age 18 and older with mild-to-moderate acne (non-cystic), these capsules contain a clinically tested formula that’s 100-percent drug-free. A different take on acne “medication,” it also addresses things like stress levels, metabolism, hormonal fluctuations, the gut and skin microbiome, and immune system function. It’s a smart, multifunctional approach, as all of these things can contribute to acne.

The skin-care benefits go beyond reduced pimples: post-acne dark spots are lightened, too; oil production is balanced; and skin hydration is improved. In clinical testing, users saw these results within 12 weeks.

BUY NOW – $88

Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals ($50, launching March 7)

Founder and celebrity makeup artist Mario Dedivanovic’s “modern, elevated take on neutrals inspired by the 90s,” this palette was designed to shape, sculpt and enhance both the eyes and brows. The 12 matte, buildable shades offer both warm and cool tones to suit every skin tone. It’s the perfect palette for a daytime look (the shadows will last all day), or add a little dimension to the crease or corners to transition it to nighttime.

“Master Mattes The Neutrals is the new, timeless color story and the sister to the iconic Master Mattes Original Palette,” says Dedivanovic.

BUY NOW – $50

Obagi Medical Daily Hydro-Drops Rejuvenating Eye Gel Cream ($75)

There’s long been a debate of whether or not an eye cream is really necessary, but if eye issues are a concern, this multitasking formula has the clinicals to back it up. First, hydrating benefits, with 100 percent of participants reporting immediate improvements in hydration (and it lasts 24 hours). Second, less puffiness: After one week of use, 89 percent of people agreed their under-eye area looked less crepey and saggy.

And lastly, an instant brightening effect courtesy of light-reflecting properties and tuberose. Plus, we love the cooling applicator, which feels so good on puffy eyes after a night of poor sleep.

BUY NOW – $75

Nu Skin RenuSpa iO ($375)

Using unique adaptive microcurrent technology, this new device continuously adapts to your skin’s conductivity to provide a nice massage with toning and firming benefits. In a 12-week study, the device reduced the appearance of dimpled skin on the upper thighs and abdomen. Participants also noted improvements in the appearance of their skin’s firmness, smoothness and contour.

“This is a smart, FDA-cleared body device that provides both beauty and wellness benefits to help restore, revitalize and refresh your body through skin stimulation,” says Yoko Little, VP of product marketing for Nu Skin. “The device uses adaptive microcurrent technology that continuously adapts—more than 80 times per second—to your skin’s conductivity throughout each session. The patent-pending design of the metallic nodes on the device perfectly fit the contours of your body to provide a smooth, comfortable massage. You can also pair the device with a connected app for guided tutorials, usage tracking and livestream data insights.”

BUY NOW – $375

Color Wow Money Mist ($29)

First let me just say I am thrilled that the brand chose to do a leave-in conditioner for the next launch in the incredible Money franchise. The Mask was a 2023 NewBeauty Award Winner and is an editor favorite, so the expectations for this were high, and it delivers.

It’s super lightweight but a heavy-hitter when it comes to detangling power. It also has heat- and UV-protectant properties as well, making it a great blow-dry primer and/or product to throw in your beach bag. “This is not like any other leave-in!” says Color Wow global creative director and celebrity stylist Chris Appleton. “I use this on every client. It instantly transforms any head of hair, no matter whether it’s fine hair, color-treated, curly or textured. The hair instantly looks stronger root to tip! Luxe, glossy results for every hair type! It’s a game changer.”

BUY NOW – $29

PCA SKIN HydraBright ($100)

Hydrate and brighten simultaneously with this super silky moisturizer from the brand so many derms and plastic surgeons love. Squalane, niacinamide and bio-stable gallic acid team up to smooth dry, rough spots and give stressed skin a new lease on life.

“Hyperpigmentation is the number-two skin concern after aging, affecting 1 in 3 adults,” says Heidi Bergeron, director of brand marketing. “Our brand-new innovation is an at-home moisturizer specifically designed to address dullness and deliver a brighter complexion. HydraBright uses deeply hydrating squalane alongside a trio of brightening actives to deliver immediate hydrating, smooth texture and even skin tone. We’ve seen incredible results in as early as 21 days of use.”

BUY NOW – $100

Cocokind Ceramide Body Oil Stick ($20)

Dubbed a “mess-free moisturizer stick,” this solid skin softener is a must-have for dry spots from the neck down. It’s fragrance-free, clinically tested for sensitive skin, and so easy to use. If you’re someone who doesn’t like the feeling of hand cream all over your hands, this stick can quench just the dry spots with no greasy finish.

It’s chock-full of barrier-repairing ceramides, squalane and shea butter. I love it for the elbows, backs of the arms (KP bumps) and tops of the feet too.

BUY NOW – $20

Westman Atelier Lip Suede Matte Lipstick ($50)

This is one dreamy matte lipstick. It’s so light and airy on the lips, but the pigment packs a punch, and it doesn’t accentuate lip lines. This is thanks to the brand’s Hydro Suede technology, which is “a volumizing, moisture-locking system.” Plus, the packaging is refillable (and has a mirror in the cap), so you can easily swap shades from season to season with less environmental impact.

“This lipstick is the perfect balancing act, with a matte yet hydrating finish and vivid payoff yet airy texture,” says founder and celebrity makeup artist Gucci Westman. “Plus, it’s full of clean ingredients that nourish. The result is a super refined formula that pulls any look together.”

BUY NOW – $50

Seaweed Bath Co. Invisible Mineral SPF 50 ($30)

One of five new sunscreens from the brand, this fragrance-free formula is my favorite. It’s a 100-percent zinc oxide SPF gel-cream that feels like nothing on my skin and the white cast disappears after I rub it in. The brand says it also doubles as a smoothing makeup primer.

“Reducing the negative association of mineral sunscreens was our main focus when formulating our skin-first SPF line,” says Allison Grossman, brand cofounder. “In addition to protecting skin from harmful UV rays and environmental stressors, Invisible Mineral includes rainbow seaweed to brighten the complexion, and bisabolol to calm skin.”

BUY NOW – $30

Versed PRESS RESTART Advanced Retinol Body Butter ($22)

We love Versed’s retinol franchise, and apparently everyone else does too: One product from the collection (the Serum, Body Lotion or Eye Balm) sells approximately every minute around the world. This rich body butter is the latest addition, and another winner. Encapsulated retinol and peptides work together with moisturizing cocoa and tucuma butters to moisturize skin and minimize signs of aging simultaneously.

In an eight-week consumer perception trial with people age 25 to 65, 94 percent agreed their skin felt firmer, and 100 percent agreed their skin felt more supple. All testers also noticed an improvement in the overall appearance of their skin.

BUY NOW – $22

Moroccanoil Frizz Control Shampoo ($26)

It’s that time of year again: A few days of warmer weather and my hair is already frizzing. This shampoo (there’s also a conditioner) really makes a difference in the smoothing department, relying on argan oil and other botanicals to keep strands sleek.

Jackfruit extract is another star ingredient, and is sustainably upcycled from inedible jackfruit waste. It’s very hydrating for the hair (to help bolster frizz defense), but doesn’t add unwanted weight. In an independent lab study, the shampoo and conditioner combo provided frizz control for up to 72 hours.

BUY NOW – $26