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Mascara

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Makeup

Celebrities and Shoppers Can’t Get Enough of This Mascara for Sky-High Lashes

By Leiana Foye February 7, 2024
The hype is real.
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Mascara

Kendall Jenner Says This $16 Mascara Is “The Best”

By Allie Hogan, Associate Beauty Editor January 30, 2024
Here's why she doesn't wear fake lashes.
Face

Star-Tested and Approved: 50 Beauty Essentials Loved by Celebrities

By Allie Hogan, Associate Beauty Editor January 17, 2024
Holiday shopping just got a whole lot easier.
vanilla-girl

‘Vanilla Girl’ Aesthetic Makeup Is Trending—Here’s How Anyone Can Achieve It

Pre-Shower Makeup: The Liberating Reason People Are Painting on a Full Face Before the Shower

best brown mascara

The Best Brown Mascara of 2023, Tested + Reviewed

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The $16 Lip Stain Emma Watson “Really Can’t Live Without”

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Mascara

9 New Mascara Launches Everyone Is Talking About

By Brittany Burhop Fallon, Beauty Director August 24, 2023
Formulas for every lash preference and budget.
rare beauty mascara
Product Reviews

Rare Beauty Mascara: Is It Worth the Hype?

By Brittany Burhop Fallon, Beauty Director August 21, 2023
Selena designed it to be truly universal for every type of lash.
Makeup

How to Nail Barbie Makeup, According to Celebrity Makeup Artists

By Allie Hogan, Associate Beauty Editor August 1, 2023
For all the Barbie girls.

Celebs Have Secretly Been Wearing This Mascara and It’s Finally Available Today

What Is Tubing Mascara?

waterproof-mascara

8 Waterproof Mascaras That Actually Survive a Beach Day, According to Editors

celeb-mua-sweat-proof-makeup

Celebrity Makeup Artists Share Their Top Sweat-Proof Makeup Picks

Tayshia Adams Says This Plumping Lip Gloss Does Not Disappoint

What Is Mascara Cocktailing?

The Surprising Beauty Product Trending on TikTok

How to Nail the Balletcore Makeup Trend

The Mascara This 92-Year-Old Says “Lengthens But Isn’t Severe”

top-beauty-brands

These Are The Top 10 Beauty Brands in the World, According to Data

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The Makeup and Skin Care Behind Margot Robbie’s Looks in ‘Babylon

telescopic lift

Telescopic Lift: Why This $15 Mascara Is Going Viral at Warp Speed

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The Crazy-Looking Tool Kelli Anne Sewell Uses for the ‘Most Feathered, Beautiful Lashes’

One Tube of This $9 Mascara Sells Every 8 Seconds

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This Milk Makeup Mascara Makes My Stubbornly Straight Lashes Curl Upward

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